Google SEO 2024: How to Do Google SEO and Get More Traffic

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Google SEO

Summary: This post offers a complete Google SEO guide to help you optimize your website and content to rank higher in the Google search results and get more organic traffic.

What Is Google SEO (Google Search Engine Optimization)?

Google SEO or Google Search Engine Optimization refers to the practice of optimizing webpages or websites to make them rank higher in the Google search results to increase the organic traffic to a site. Its objective is to improve the rank for specific keywords related to the website and enhance the authority of the website.

Google SEO targets unpaid traffic, also known as organic traffic, instead of paid traffic (Google Ads).

For businesses that want to manage and promote their businesses online, Google SEO is one of the most popular online marketing strategies. One of the big advantages of Google SEO is the low cost. If you do it well, it can help you gain a long-term big profit.

To become a professional Google SEO expert and create websites and content that rank high in Google Search, you must master the Google SEO strategies. It involves learning the Google SEO starter guide, understanding the latest search engine algorithms and the user search behavior & intent, and more.

Google SEO is evolving as Google updates its algorithms to provide the best search results and user experience. Check the complete Google SEO guide in 2024 below.

How to Do Google SEO in 2024: Step-by-Step Guide

1. Understand How Google Search Engine Works

Google uses complex algorithms to crawl, index, and rank web pages in the search engine. It considers the factors and standards below to rank pages. Also, understand the E-E-A-T of Google SEO below.

  • Relevance: Google will find out if a page matches the searcher’s query based on the keywords and content optimization. The page that matches the user’s search intent most may rank No.1 in the search results. Therefore, creating helpful, reliable, and people-first content is the key to doing Google SEO.
  • Experience: Google favors content that demonstrates first-hand experience on a topic.
  • Expertise: Google looks for content that is created by experts in their field. Is the related content created by a relevant skilled expert?
  • Authoritativeness: Is your content or website a trusted source that is recognized as an authority in its industry? Google will also consider the website authority to rank pages, so make sure to create an authoritative website.
  • Trustworthiness: Google looks for content that can be trusted. Make sure your site has clear author information, privacy policy, and contact information.
  • User Experience: Google also measures the user experience of a site like the site loading speed, mobile-friendliness, and some other technical SEO practices to rank a website.

2. How to Do Keyword Research and Best Keyword Research Tools

After you know the basic Google SEO guidelines, you can learn how to do keyword research for your website below. Some popular keyword research tools or keyword finders are also introduced.

How to Do Keyword Research

To do Google SEO, the first step is to do the keyword research. You should find popular keywords that are related to your website or product. It helps you create content that appeals to your target audience and increases traffic to your site.

  • Identify your topic relevant to your business or niche.
  • Brainstorm possible keywords and phrases that users might search released to your products or services.
  • Use keyword research tools to find related keywords and create a list to note down the search volume and competition of the keywords.
  • Evaluate the competitiveness of keywords. High-competition keywords are hard to rank for a new or small website. You may consider writing low-competition keywords first.
  • You can also search for a topic or keyword in the Google Chrome browser to find related long-tail keywords or user queries related to the topic. Understand the user search intent for these terms.
  • You can also do competitor research to find possible keywords. You can site the website of a competitor to see what it has covered for a topic.

Best Keyword Research Tools

  • Google Keyword Planner: A free keyword research tool for Google SEO keyword research and Google AdWords. It offers search volume, competition level, and variations of a keyword.
  • Ahrefs: A popular Google SEO tool provides a robust keyword research tool. It offers detailed information on search volume, SERP overview, keyword difficulty, and related keywords. It also includes a site explorer, site audit tool, rank tracker, content explorer, backlink analysis tool, etc.
  • SEMrush: This keyword finder tool offers detailed keyword data and competition analysis. It also gives insights into how your competitors’ websites are performing.
  • Moz Keyword Explorer: This SEO keyword research tool helps you discover more keywords, monthly volume, organic CTR, and difficulty of keywords.
  • Ubersuggest: Provide keyword suggestions, competitive data, and top SEO pages related to a keyword.
  • AnswerThePublic: A free tool to get instant and raw search insights from users and create content that directly answers users’ queries.
best keyword research tools

3. How to Do On-Page SEO

After you select your keywords, you can start creating content related to these keywords by integrating Google SEO strategies. Some on-page SEO tricks to help you rank higher in Google search results are provided below.

  • Include your primary keyword in the URL, title, meta description, keywords, headings, first paragraph (within the first 100 words), and through the post content (naturally). Use some long-tail keywords or synonyms throughout the post.
  • Make sure each page has a unique title, primary keyword, and meta description.
  • The post title should be about 60 characters. The description should not be over 160 characters. The number of keywords should not be over 5.
  • Create eye-catching titles and meta descriptions to improve the CTR (click-through rates) in search results.
  • Use H1, H2, and H3 heading tags to organize content to improve post structure and readability.
  • Break up content into shorter paragraphs for easy reading and use bullet points or numbered lists where appropriate.
  • Don’t stuff your content with the keywords but use them naturally and strategically to improve your content readability.
  • Create high-quality and informative content that meets the needs of your audience. Keep the user’s search intent in mind in the writing process.
  • Include images in the post. Compress and optimize images for fast loading and add alt text for each image. You can include some keywords in the image alt texts.
  • Include several relative internal and external anchor links in the post.
  • You should update outdated content on your site.

4. Some Technical Google SEO Tips and Tricks

Make sure your website meets these technical SEO standards to improve your website’s ranking.

  • Ensure your website is mobile-friendly. You can use a plugin like Yoast SEO to easily make your website mobile-friendly.
  • Improve the page load times by optimizing images, minifying CSS and JavaScript, etc. You can use Google PageSpeed Insights to check and improve your page loading speed.
  • It’s advised you use a CDN (Content Delivery Network) to deliver content more efficiently to users worldwide.
  • Use Google Search Console to check for crawl errors on your website. Use the “Inspect URL” feature in GSC to check if a URL is indexed and displayed on Google. If it shows a URL is not on Google, you can click “Request Indexing” to request fast indexing of the page.
  • Make sure your website doesn’t have broken links. You can use a professional free broken link-checking tool like Dead Link Checker (https://www.deadlinkchecker.com/) to check if a page or website has broken links.
  • Make sure your website is secured with HTTPS. Log into your web hosting dashboard and navigate to the HTTPS feature to enable it.
  • Install the Yoast SEO plugin. If you use WordPress to create a website, you can install the most popular Google SEO plugin – Yoast SEO – for your website. It lets you easily optimize your content for search engines. You can use it to easily add the SEO title, description, slug, key phrase, etc. to a post. It also helps you automatically create sitemaps and robots.txt files.
Google search engine technical SEO optimization

5. How to Do Off-Page Google SEO and Link Building

You can also do some activities outside of your website to improve your website ranking and online visibility.

Link Building

One of the popular ways is to do link building. If a page or website receives many high-quality backlinks from other authoritative and relevant sites, it would be helpful with the Google ranking.

You can seek guest blogging, conduct outreach to influencers, and create link-worthy content to get natural backlinks.

You can also use a link analysis tool like Ahrefs to analyze your competitor’s link sources to find some possible high-quality backlinks for your site.

Black hat tactics for link-building should be avoided.

Social Media Sharing and Marketing

  • You can share your posts on popular social media platforms like Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram, Reddit, etc. to promote your content.
  • Engage your audience by responding to comments.
  • Promote your content on other online channels like forums, and communities.
  • Create a YouTube channel for your site and produce creative and relevant videos of your products and services.

Monitor Your Site’s Backlink Profile

You can use some Google SEO software like Google Analytics, Google Search Console, or Ahrefs to check your website’s backlink profile, referral traffic, and search rankings to analyze the performance of the off-page SEO practices.

Still, you should keep up with the changes in Google search engine algorithms to adapt your off-page SEO strategies.

6. Track and Analyze Your Traffic and Ranking

After you publish your website and posts, you can use a free Google ranking checker to monitor your website traffic and user behavior.

Set up Google Analytics for your website. GA allows you to check your website traffic and lets you freely select the period. It also lets you find which pages bring the most traffic, the views, bounce rate, time on a page, etc.

use Google Analytics to track your website traffic

Set up Google Search Console for your website. GSC helps you track your site’s performance like top keywords, queries, pages, linked pages, etc. It also lets you submit your sitemap or single URL.

use Google Search Console to track your site’s performance

You can also use some third-party SEO tools like Ahrefs, SEMrush, etc. to track your website’s performance.

Conclusion

This post offers the complete Google SEO guide in 2024. It explains how to do keyword research, on-page SEO, off-page SEO, link building, technical SEO, rank and traffic tracking, etc. Some useful strategies are included.

At last, remember that SEO (Google Search Engine Optimization) is an ongoing process, and it may take time to see significant improvements in your rankings and traffic. Persistence is very important.

About the Author

James Young

James Young, has been a Google SEO expert for about 10 years. He has helped several companies achieve tens of millions of organic traffic per year in the past. He is talented in this area and tries to dig deeper into Google SEO and online marketing. He offers various SEO thoughts to help others rank higher in Google searches, gain more traffic, and build better websites.